I've always been fascinated by the power of visual and creative communications online and how it can influence people and their behaviour.

 

I spent 6 years in creative agencies, where I worked across various brands in the accounts team at agencies in London and Amsterdam. From social media and public relations to creative production and strategy pieces - I led client accounts as the go-between the creative and production teams to deliver award-winning brand campaigns for social media, digital, PR, events and influencers to achieve brand consideration, awareness, engagement and conversion. This experience expands across multiple industries, including B2B and consumer tech, fashion, automotive, FMCG, beauty and NGOs. 

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I then went on to the United Nations OCHA to revamp the way they do digital. Over the past two years I've done everything from lead strategy and implemented new creative content processes and analytical frameworks to training field offices, managing large 360 marketing campaigns and agencies as well as running tone of voice workshops and strategy for leadership accounts on social and creating content myself.