I’ve always been fascinated by how creative communications shape human behaviour.

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I began my career in London and Amsterdam creative agencies, managing client accounts and bridging the gap between strategy and production for brands spanning tech, beauty, fashion, NGO and automotive.

 

Craving deeper purpose, I brought that commercial rigor to the United Nations (OCHA), where I spent four years modernising their digital operations – overhauling creative processes, guiding executive leadership accounts, leading global campaigns that engaged millions and invigorating the organisations' finance communications to raise money for global and local funds.

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As a strategic communicator, I build impact-focused campaigns anchored in social justice, culture, and advocacy. I thrive on collaborating with purpose-driven organisations, ambassadors, creators and private-sector partners to tell stories that don't just get views, but spark real action.