Crocs x Pride 2021
Come As you are
Role: Client Director // Campaign Manager
Agency: Hey Honey
​
Crocs came to us to launch and produce their Pride 2021 campaign where they wanted to celebrate all walks of life with a vibrant and fun campaign that encouraged their customers to Come As You Are, no matter what.
We created a campaign that was a celebration of all identities and the fluidity of gender, encouraging everyone to live comfortably in their own shoes.
​
The campaign included The Netherland's Season One Drag Race Winner, Miss Envy Peru and up and coming Drag King and trans non-binary star, Eli Express who performed a scripted dialogue on screen moving through the video with TikTok-style transitions and a LOT of colour.
We were not only responsible for the campaign assets and distribution but were involved with all the marketing departments from retail to digital, merchandising to packaging, e-commerce to influencers and media to provide them with consistent messaging and assets that fit the brand campaign to a tea.
​
We creative, designed and produced all the assets for all teams in a holistic 360 campaign to launch the Crocs Pride Collection.
​
Most notably, we ensured to be fully inclusive and wanted the campaign to truly represent the LGBQTI+ community. On set for the production we hired only members of the LGBQTI+ community - from the Director all the way to the Gaffer and the runners.
This campaign was produced in close collaboration with The Diversity Standards Collective in support of ILGA Europe – a not-for-profit organisation campaigning for international lesbian, gay, bisexual, trans and intersex rights.
BTS
ECOMM
