Nature Box x Natur'all

Role: Client Director and Campaign Manager

Agency: Hey Honey 

Client: Schwarzkopf // Nature Box

 

Nature Box came to us to create some dynamic and more engaging content for the brand's feed. Born out of the insight that natural beauty is not for one, it's for all - we produced 3 months of Instagram content in a content series called 'Natur'all'.

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Our content included GIFs, videos and still of 3 diverse talent that poked fun at and injected a jester-like character type into the hair and skin care products from Nature Box. Using real fruit that showcased the natural ingredients as well as obscure scenarios and bursts of colour and dynamism to replicate that bear-all feeling people get in the bathroom where they can truly be their unadulterated selves.