Crocs x Vladimir Cauchemar Collab

Crocs is a brand where collabs are a key part of its strategic growth. I led the first European collab for the brand with French DJ and music producer, Vladimir Cauchemar. Working with the creative and production teams at Hey Honey, we developed an omni-channel campaign to launch the shoe with the primary goal to sell out within 24 hours and build brand hype.

The campaign was built around a retro-style infomercial featuring the talent, with a script that leaned heavily on Cauchemar’s TOV. We developed the concept, wrote the script and shot the infomercial, delivering campaign assets for social, digital media, PR and e-comm, including a telephone hotline that was teased on Vladimir Cauchemar’s social channels. We even created a reactive Bernie Sanders meme mid-launch to inject the collab into the viral trending conversation as well as simultaneously live-streamed a DJ set on VC's and Crocs Europe's Instagram channels in the minutes running up to the drop. Working with another digital agency, we created a custom e-comm web experience optimised for desktop and mobile, encouraging fans to sign up to enter a ballot to purchase the limited edition drop through the mechanism of a retro 90's style game. 

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The collab sold out within 2 hours and has won multiple industry awards.